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Barbell Denim Addresses the Shapely Legs of Active Individuals

By: Meghan Young - Published: • References: barbellapparel & fastcodesign
With stylish plus-size clothing on the rise, it is time to address another fashion concern that happens to reside on the opposite of the fitness spectrum: the muscular form of active individuals. That is exactly what Barbell Denim does. Barbell Denim is a collection of jeans designed by a team of weight lifters, snowboarders, and rock climbers in Nevada that targets athletes.

Hunter Molzen, co-owner of Barbell Apparel, says, "We wanted jeans that were built for strong, powerful legs that would allow us to move completely freely and still look and feel like fashionable denim." Barbell Denim allows for amazing flexibility and freedom of movement that many will appreciate, even those without significantly muscular legs and butts. Stats for Athlete-Targeting Jeans Trending: This Quarter & Popular
Traction: 2,057 clicks in 21 w
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Concept: Barbell Denim
Related: 74 examples / 57 photos
Segment: Neutral, 12-55+
Comparison Set: 27 similar articles, including: classic denim pop-up shops, savalged clothing lines, and denim snowboard pants.