Make Your Move on the Hi-Tech Barbara Kruger Chess Set

By: Amanda Chang - Published:   Updated: Jun 14 2011 • References: gizmodo & bornrich.org
You've played chess before, but have you ever played chess on the interactive Barbara Kruger Chess set? Encompassing all the aspects of technology, luxury and geek, this chess set is certainly one-of-a-kind.

Priced at a luxe $30,000, this interactive Barbara Kruger Chess set comes equipped with integrated computers, 96 microprocessors and is gorgeously hand-built. If you're curious as to how this machine works, check out the video!

Implications - Products that combine utility, fun and fashion are sure to be successful in the eyes of consumers who expect their every demand to be met. Businesses that produce high-priced ticket items need to be increasingly conscious that consumers expect fashionable finishes within all aspects of product design.

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Concept: Barbara Kruger Chess Set
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Segment: Males, 18-55
Comparison Set: 29 similar articles, including: fashion-forward board games, glowing geek games, and stylish strategy games.