Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Obama Effect

Barack Obama Used in French Human Rights Manifesto

— November 9, 2008 — Social Good
Barack Obama hasn’t been sworn in as President of the United States yet, but his global influence is already being felt. In Kenya, mothers are naming their newborn babies after Barack and Michelle Obama, hoping to imbue the desirable qualities of these cultural icons into their kin.

His efforts are far more significant than simple namesakes, however. French first lady Carla Bruni-Sarkozy cited what she called the “Obama effect” in her hopes for a reshaping of French society.

And elsewhere in France, a human-rights manifesto written by Yazid Sabeg featured the French translation of “Yes, we can” and was published. The manifesto advocates racial equality and uses Barack Obama and the United States as shining examples of such social advancement. Below, read an excerpt from the manifesto.
Trend Themes
1. Global Obama Phenomenon - The widespread influence of Barack Obama in global politics and culture creates opportunities for businesses to leverage his popularity in innovative ways.
2. Cultural Imitation - As seen in Kenya, the trend of using cultural icons like Obama as a source of inspiration for naming newborns presents opportunities for businesses to capitalize on cultural trends.
3. Symbolic Social Activism - Using symbolic figures and social movements like the Obama presidency to promote activism presents disruptive innovation opportunities for businesses seeking to create social change.
Industry Implications
1. Marketing and Advertising - The vast reach of the Obama phenomenon requires businesses to cater to diverse consumer preferences, providing opportunities for marketing and advertising in creative ways.
2. Fashion and Apparel - The trend of cultural imitation through naming children after Barack and Michelle Obama creates potential for the fashion and apparel industry to incorporate Obama-inspired designs into their products.
3. Social and Political Activism - The use of symbolic figures and social movements in promoting racial equality offer disruptive innovation opportunities for organizations involved in social and political activism.
1.8
Score
Popularity
Activity
Freshness