Balenciaga'S Cut and Paste Spring/Summer 2010 Campaign

By: Joanne Lam - Published: Jan 20, 2010 • References: balenciaga
Cutting and pasting is one of the first things a child learns about arts and crafts. Could this simple skill be a concept adaptable into high fashion? Balenciaga seems to think so.

The Spring/Summer 2010 campaign for Balenciaga presents collaged models strategically (I guess) placed on prints. Although their fashion-forward pieces are always on point, they may truly be the only things catching our attention in these ads. Case in point? Or just not creative enough? Stats for Craftful Fashion Trending: Older & Average
Research: 4,585 clicks in 331 w
Interest: 4 minutes
Concept: Craftful Fashion
Related: 62 examples / 48 photos
Segment: Females, 18-35
Comparison Set: 23 similar articles, including: china doll gladiator fashion, 35 ways to show off shoulders, and awkwardly posed editorials.