A simple adjustment of the placing of your books results in a dynamic change in the look of the shelf. The shelf is weighted with hanging counter-balancers that can be used to balance the shelf by moving the weights horizontally. Awesome!
Implications - In the last few years, there has been an increased premium placed on stylistic originality amongst consumers. A company can capitalize on this originality obsession by investing in the creation of traditional household accessories featuring radical designs. By presenting an old product in new packaging, the company will attract attention from consumers looking to spice up mundane aspects of their every day lives.