The diamond eternity band has been a gold standard of wedding and anniversary rings for many years, but recently the style got a facelift that’s making it a popular choice for casual jewelry too.
The old bands were typically made up of round diamonds which put limitations on the size of the stones that could be used. By switching to baguette shapes, designers have been inspired not just to play with scale for the ladies who require extra sparkle, but also to add a lot of color. The results are currently spiking demand for cocktail versions of this formerly "marrieds only" style.
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Segment: Neutral, 18-35
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