BACK-TEK therapy is unlike any other heat therapy that currently exists on the market. The device -- which uses infrared heat to soothe sore muscles and tendons -- goes ten times deeper than heating pads. The reason it is able to penetrate so deep is a result of its long wavelength.
BACK-TEK therapy is an ingenious piece of tech that can help everyone from senior citizens to athletes. This heat system is an ingenious concept.
Implications - Consumers are eager for a new batch of technological innovation that will make their lives more efficient and frictionless. BACK-TEK taps into this desire and offers a product that has appeal across a wide range of demographics as it solves a universal problem. Recognizing an issue that does not plague only one specific behavioral tribe and solving it is sure to reap benefits.
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Concept: BACK-TEK Therapy
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Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: titillating tickle therapy, home breathing therapies, and futuristic incubators.
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