B-Cycle Brings Stylish Cylcle Rentals to the US

By: Ryan Hinkson - Published: Apr 20, 2010 • References: bcycle & uncrate
The B-Cycle is a collaborative effort between Humana and Trek with advertising by ad agency Cripsin Porter & Bogusky. Bike sharing systems similar to ZipCar rentals have proven successful in parts of Canada and throughout Europe. It was only a matter before the trend caught on in the United States as well.

The concept is simple, head to your local B-Cycle B-Station, pay for your rental and then return it to any B-Station in the area.

The first kiosks are opening up in Denver, but there are plans to bring the stylish B-Cycle bike rentals station all across the U.S. Stats for Stylized Bike Sharing Trending: Older & Chilly
Research: 5,204 clicks in 318 w
Interest: 4 minutes
Concept: B Cycle
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: electro sports bikes, motorless minimalist bikes, and fuel-free superbikes.