Axe 'Bullet' Lets You See Through Clothing (Ad)

By: mediterranean - Published: • References: youtube
Axe has released a sexy and fun commercial for its new Axe Bullet product. Axe bullet is a miniature container that you can always have in your pocket for that special "opportunity".

The video follows a young guy that sees attractive girls who appear to lose their clothes as soon as they get close to him. Once he sees a hot mama at the supermarket, our hero sprays a bit of his Axe bullet and voilà, he's in his skimpy undies too.

The spot was created by Bartle Bogle Hegarty ad agency, New York.

I like that the tone of the ad is fun and flirty without resorting to in-your-face sexuality, unlike some of Axe's earlier campaigns which you can see below. Stats for Naughty Superman Vision? Trending: Older & Buzzing
Traction: 28,372 clicks in 343 w
Interest: > 3 minutes
Concept: Naughty Superman Vision?
Related: 57 examples / 44 photos
Segment: Males, 18-55
Comparison Set: 21 similar articles, including: interactive map apps, playful infantile perfumes, and petite prismatic tables.