AXA Insurance Lets Consumers Step Into Their Ads Via Smartphones

By: Matt Ho - Published: Mar 3, 2011 • References: axa & youtube
It's clear that smartphones have become a main part of many's lives, and with AXA Insurance's commercial, smartphones will probably dominate ads soon as well.

AXA insurance has come up with an innovative way to market its business towards consumers. The company has taken advertising to another level by integrating QR codes into their commercials so that individuals can interact with the videos via smartphones. This particular commercial requires individuals to scan the QR code on the door of a house with their iPhones in order to finish the rest of the video.

The ad brilliantly shows off AXA's tech-savvy services. It's likely that other businesses may follow in AXA's footsteps, which will eventually change the advertising game as a whole. Check out the video to watch the interactive story that's been created. Stats for Interactive iPhone Commercials Trending: Older & Average
Research: 2,275 clicks in 272 w
Interest: > 3 minutes
Concept: AXA Insurance
Related: 65 examples / 50 photos
Segment: Males, 12-55
Comparison Set: 24 similar articles, including: interactive youtube videos, retro social media promos, and life-replaying videos.