The Awkward Shake ad highlights a certain hand motion that men will undoubtedly recognize.
Created by the 7th Chamber company for the UK drink company 'For Goodness Shake,' the video aims to promote the company's pre-shaken protein drink to help avoid awkward shaking in public. The hilarious video showcases various male individuals performing a rhythmic hand motion that's popular in the male populace between the ages of 13 and above. The men in the video are featured shaking their drinks in public, but since camera angles don't show the protein shakers in the shots, the early clips of the video present a whole new meaning.
This is a hilarious marketing take on selling protein shakes to males.
Stats for Awkward Arm Shaking Ads
Trending: Older & Mild
Research: 734 clicks in 149 w
Interest: > 3 minutes
Concept: Awkward Shake
Related: 82 examples / 63 photos
Segment: Males, 18-55
Comparison Set: 30 similar articles, including: charismatic cartoon sneakers, wildly cartoonish editorials, and location-revealing stickers.
Awkward Arm Shaking Ads
More Stats +/-
Wildly Cartoonish Editorials
Charismatic Cartoon Sneakers
Interactional Photo Ads
Tire Tread Face Tattoo Ads