NYX's 'Away We Glow' Cream Comes in Two Different Shades
Riley von Niessen — April 20, 2018 — Fashion
References: nyxcosmetics & global.ulta
NYX recently dropped two variations of its 'Away We Glow' strobing cream, one that features golden pearls, and another that uses light pink pearls.
The cream is meant to be used all over the face to provide a subtle luminescent glow to the skin, while enhancing the makeup products that are layered over top of it. In addition, the cream helps to hydrate the skin without leaving an oily or heavy residue, making it ideal for the summer. Although Away We Glow functions as a great primer product, it can also be worn alone to enhance the natural complexion of the user.
The strobing cream is currently available online and in-stores, where it retails for $18 USD.
The cream is meant to be used all over the face to provide a subtle luminescent glow to the skin, while enhancing the makeup products that are layered over top of it. In addition, the cream helps to hydrate the skin without leaving an oily or heavy residue, making it ideal for the summer. Although Away We Glow functions as a great primer product, it can also be worn alone to enhance the natural complexion of the user.
The strobing cream is currently available online and in-stores, where it retails for $18 USD.
Trend Themes
1. Hydrating Strobing Creams - Opportunity for cosmetic brands to create moisturizing strobing creams for summer use.
2. Natural-enhancing Primers - Opportunity for cosmetic brands to develop natural-enhancing primers with luminescent glow properties.
3. Multi-functional Makeup Products - Opportunity for cosmetic brands to create multi-functional makeup products such as primers that also hydrate and enhance natural complexion.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can explore the development of new moisturizing strobing creams for summer use.
2. Beauty Retail Industry - The beauty retail industry can market these multi-functional makeup products to consumers looking for natural-looking makeup options.
3. Online Beauty Retailers - Online beauty retailers have the opportunity to introduce these innovative products to their consumers with user-friendly e-commerce platforms.
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