In terms of sunglasses, finding a good aviator style for women that satisfies the needs for comfort and functionality, while being aesthetically appealing, can prove to be difficult. Coco and Breezy, which is a business founded by two sisters, seeks to redefine the silhouette of the popular eyewear and make it more accessible to the female demographic. The duo is launching two offerings at The Helm — "the new e-commerce destination for female-founded brands."
The aviator style for women is realized in the Dreamer 101 and the Dreamer 102. The models are strongly informed by the "second-wave, trailblazing feminist of the 1970s," adding a dash of spunk to the eyewear design. Brought into the contemporary, the silhouettes combine stainless steel, tortoiseshell acetate, and a temple detail that is unique to Coco and Breezy.
Photo Credits: Jessica Miller
Key Themes Behind This Trend
- Redefined Eyewear Silhouette
- Opportunity for innovative eyewear businesses to create eyewear designs that break convention like the Coco and Breezy Dreamer sunglasses.
- Tailored Eyewear for Women
- The Coco and Breezy Dreamer sunglasses prove that women's aviator-style sunglasses can be both functional and stylish and there is an opportunity for tailored eyewear lines to emerge for women.
- Retro-inspired Eyewear
- The Coco and Breezy Dreamer sunglasses are inspired by 1970s feminism and there is an opportunity for innovative eyewear businesses to create eyewear that draws from vintage fashion.
Where This Applies
- Eyewear
- Innovative eyewear businesses can redefine and tailor eyewear to fit the needs of different demographics, like Coco and Breezy did for women.
- Fashion
- Fashion designers who draw inspiration from vintage fashion, like the 1970s feminism shown in the Coco and Breezy Dreamer sunglasses, can create trendy pieces that appeal to a new audience.
- E-commerce
- E-commerce destinations like The Helm can provide a platform for female-founded brands to launch and grow their businesses, making it easier for consumers to discover unique offerings.
