Rockstar

Aveda's Cap Recycling Program to Rescue the Ocean

By: Rose Nazarali - Published: • References: aveda.aveda
Aveda is finally find a solution for all the bottle caps hanging around in the back of cupboards and drawers at home. Aveda's Cap Recycling Program gives those lonely plastic caps a purpose.

The North Pacific Ocean carries about 3 million tons of plastic waste, which many sea creatures mistake as food. Aveda's Cap Recycling Program hopes to reduce this by using 100% recycled materials for bottle caps for their own products.

The beauty company has enlisted the help of schools, salons and stores to help reduce plastic waste in the ocean. Stats for World-Saving Bottle Caps Trending: Older & Mild
Traction: 12,696 clicks in 278 w
Interest: 4 minutes
Concept: World-Saving Bottle Caps
Related: 68 examples / 52 photos
Segment: Females, 18-35
Comparison Set: 25 similar articles, including: fashion from recycled plastic, recycled bottle art, and scrap-happy fashion.