Sprayground Launches a Collaborative Avatar Backpack Capsule
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A range of stylish Avatar backpacks hits the streetwear market thanks to a collaboration between Sprayground—a brand described as an "artistically innovative fashion house"—Disney and Lightstorm Entertainment. The capsule is comprised of three distinct backpack silhouettes. The aesthetic of the designs combines "Sprayground's eclectic, fashion-forward style with stunning aquatic visuals of Pandora and its inhabitants." Ideal for school, travel, and everyday use, the Avatar backpacks present nods to key elements of the film and pair them with Sprayground’s iconic shark mouth design and background patterns. This collaborative endeavor celebrates 20th Century Studios’ highly-anticipated film Avatar: The Way of Water.
The collection of Avatar backpacks became available to consumers on December 8th, exclusively at Sprayground's eCommerce website.
Image Credit: Sprayground
The collection of Avatar backpacks became available to consumers on December 8th, exclusively at Sprayground's eCommerce website.
Image Credit: Sprayground
Trend Themes
1. Sci-fi-inspired Backpacks - Opportunity for streetwear brands to collaborate with movie studios to create unique and visually stunning backpack collections.
2. Collaborative Fashion Capsules - Opportunity for fashion brands to partner with entertainment companies to create limited edition collections that target niche consumer groups.
3. Aquatic Designs for Urban Use - Opportunity to capitalize on the growing trend of nature-inspired designs in urban fashion and accessories.
Industry Implications
1. Fashion - Opportunity for fashion brands to partner with entertainment companies to create sci-fi inspired streetwear collections.
2. Entertainment - Opportunity for movie studios to collaborate with fashion brands to promote their films and merchandise.
3. Retail - Opportunity for online retailers to offer exclusive collections that cater to niche consumer groups.
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