Receiving a certificate for buying an apple or a diploma for getting a haircut may seem ludicrous to the majority of people out there, but that is because the Autism Forum Switzerland campaign isn't singling out the majority. Instead, it rewards the efforts of those who live with autism, a neurological disorder that often impairs common social interaction and communication.
The Autism Forum Switzerland campaign was conceived and executed by Zurich-based ad agency Ruf Lanz. It reads, "Everyday activities are a hard test for people suffering from autism. Support them with your understanding." Art directed by Isabelle Hauser with creative direction by Markus Ruf and Danielle Lanz, this important message tells people that the common capabilities they take for granted can be exponentially harder for others.
Stats for Everyday Award Ads
Trending: Older & Chilly
Research: 344 clicks in 169 w
Interest: 0.6 minutes
Concept: Autism Forum Switzerland Campaign
Related: 43 examples / 33 photos
Segment: Neutral, 12-55
Comparison Set: 16 similar articles, including: melodious visitor campaigns, dramatically artistic hair ads, and animalized radiation symbol ads.
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