AURALEE Prepares for FW21 with Simplistic Flowing Silhouettes
References: auralee.jp & hypebeast
Japanese fashion label AURALEE introduces its new collection designed for the Fall/Winter 2021 season and it is full of effortless looks. The season's color palette is just as neutral with earthy tones that travel throughout the flowing shapes. The inspiration behind the collection is simply to create a capsule of cohesive and intelligent garments. The focus roots strongly in comfort, with slip dresses, boxy tailored items, wool jackets, trim sweatpants, and much more.
The easy spirit of the seasonal range invites layering and are backed up with high quality materials and cuts. There is also a sustainable focus as Iwai tells the Fédération de la Haute Couture et de la Mode, “Every season, we always aim to never overproduce and avoid waste … Our goal is also to create only the highest quality products that are meant to be cherished and worn for a long time."
Image Credit: AURALEE
The easy spirit of the seasonal range invites layering and are backed up with high quality materials and cuts. There is also a sustainable focus as Iwai tells the Fédération de la Haute Couture et de la Mode, “Every season, we always aim to never overproduce and avoid waste … Our goal is also to create only the highest quality products that are meant to be cherished and worn for a long time."
Image Credit: AURALEE
Trend Themes
1. Effortless Fall Garments - Opportunity for fashion brands to tap into the growing demand for simple yet stylish fall outfits.
2. Sustainable Fashion - Growing trend towards eco-friendly fashion that utilizes high-quality materials and reduces waste, presenting an opportunity for brands to differentiate themselves in the market.
3. Comfort as a Priority - Fashion brands can prioritize comfort in their designs, as customers increasingly seek out clothing that is both functional and comfortable.
Industry Implications
1. Fashion - Fashion companies can capitalize on the growing demand for comfortable and stylish fall garments while prioritizing sustainability in their production processes.
2. Retail - Retailers can offer consumers a wider range of comfortable and sustainable clothing options in their fall collections to meet shifting consumer preferences and reduce waste.
3. Textile Manufacturing - Textile manufacturers can innovate towards creating high-quality, sustainable fabrics that cater to the current trend of comfort-focused clothing designs.
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