The Bulmers Cider augmented reality iPhone app is an effective way of uniting the Irish cider brand with the spirit of the British summertime.
Implications - It's very useful for tourists who are unfamiliar with the cities they are in, or for thirsty party people who may be disoriented. This innovative app will definitely impress your dates; you'll seem like a pub-navigating pro! It's also useful for hunting down your favorite brew if you're a beer connesieur. Download this app for guzzling good times.