Drop-Top Auto Design Fusion
The Audi TT-RS Roadster will most likely contain the same engine as its hard-top version: a five-cylinder turbocharged 2.5-liter engine that delivers 340 horsepower. The Roadster also gets an upgraded suspension and brake system.
Implications - This product is a great business opportunity for industries looking to capitalize on an already existing product. Buyers of this and similar products are receiving a familiar product but with an improved interior. Consumers will be encouraged to purchase the product that they know and love especially since now they have access to an upgraded one.