Audi TT-RS Roadster Takes Aesthetic Cues From the R8

By: Marissa Brassfield - Published: Mar 26, 2009   Updated: Aug 15 2011 • References: audiusa & autoblog
This delicious automobile is the Audi TT-RS Roadster, which will be revealed at the upcoming Leipzig Motor Show. It features the familiar Audi TT rounded silhouette with a few mean details from the R8 for a gorgeous overall design.

The Audi TT-RS Roadster will most likely contain the same engine as its hard-top version: a five-cylinder turbocharged 2.5-liter engine that delivers 340 horsepower. The Roadster also gets an upgraded suspension and brake system.

Implications - This product is a great business opportunity for industries looking to capitalize on an already existing product. Buyers of this and similar products are receiving a familiar product but with an improved interior. Consumers will be encouraged to purchase the product that they know and love especially since now they have access to an upgraded one. Stats for Drop-Top Auto Design Fusion Trending: Older & Mild
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