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The Audio e-tron 'Electricity Untamed' Campaign to Build Hype

By: Katherine Vong - Published: Sep 26, 2009 • References: audi and digitalbuzzblog
The Audi e-tron ‘Electricity Untamed’ campaign calls for an end to the “uninspired, restrained use of electricity,” according to the DigitalBuzzBlog. The German luxury car maker thinks society is not using electricity appropriately, what with our silly electric toothbrushes, razors, and coffee makers.

The viral campaign is supposed to build anticipation around Audi’s upcoming concept, the Audi e-tron (which I suppose uses electricity the acceptable, extreme way). The Audi e-tron ‘Electricity Untamed’ campaign includes the above video, created by Audi of America’s ad agency and Venables Bell & Partners. Check it out!