These vibrant Atmos and New Balance CM996 Rainbow sneakers take on the 80's shoe design revival with a twist--through the color spectrum, that is. The gradient insoles give way to electric blue stripes and a patterned heel.
The Atmos and New Balance CM996 Rainbow sneakers will be released at the end of April for $140.
Implications - By combining a fondly recalled retro aesthetic and modern comfort sensibilities, products such as this definitely appeal to nostalgic consumers that still maintain a modern mindset. Any time a company lets their consumers celebrate the past without having to fork out a fortune for actual vintage authenticity, they let them get the best of both worlds.
Stats for Rainbow Sneakers
Trending: Older & Average
Research: 15,439 clicks in 368 w
Interest: 2.9 minutes
Concept: Rainbow Sneakers
Related: 39 examples / 30 photos
Segment: Females, 18-55
Comparison Set: 14 similar articles, including: 39 stunning rainbow innovations, 30 bold and bright sneakers, and pink zebra-print sneakers.
More Stats +/-
30 Bold and Bright Sneakers
39 Stunning Rainbow Innovations
Pink Zebra-Print Sneakers
Easter Egg Sneakers
1980s Graffiti-Inspired Sneakers