Atmos and New Balance CM996 Sneakers Are Like a Spectrum

By: Marissa Brassfield - Published: Apr 5, 2009   Updated: Apr 5 2011 • References: & hypebeast
These vibrant Atmos and New Balance CM996 Rainbow sneakers take on the 80's shoe design revival with a twist--through the color spectrum, that is. The gradient insoles give way to electric blue stripes and a patterned heel.

The Atmos and New Balance CM996 Rainbow sneakers will be released at the end of April for $140.

Implications - By combining a fondly recalled retro aesthetic and modern comfort sensibilities, products such as this definitely appeal to nostalgic consumers that still maintain a modern mindset. Any time a company lets their consumers celebrate the past without having to fork out a fortune for actual vintage authenticity, they let them get the best of both worlds. Stats for Rainbow Sneakers Trending: Older & Average
Research: 15,452 clicks in 371 w
Interest: 2.9 minutes
Concept: Rainbow Sneakers
Related: 39 examples / 30 photos
Segment: Females, 18-55
Comparison Set: 14 similar articles, including: 39 stunning rainbow innovations, 30 bold and bright sneakers, and pink zebra-print sneakers.