Nike Adds the Air Max 97 in 'Khaki' to the Athletic Company Collection
Kanesa David — January 5, 2023 — Fashion
Nike is adding a new silhouette to its Athletic Company collection called the Nike Air Max 97 ‘Khaki.’ The shoe is more neutral toned, boasting a khaki, Picante red, sesame, and sail color scheme with ‘Althetic Company’ branding on the insole. The sneaker itself is composed of a mesh and leather construction, while mixed materials make up the other portions of the shoe. The mini Swoosh makes an appearance on the tongue and the lateral area of the shoe, dressed in a bold red color that stands out from the minimalist uppers. The sneakers are finished off with a sail midsole and a black rubber outsole.
A yellow accent decorates the tongue for another pop of color. The Nike Air Max 97 ‘Athletic Company’ in ‘Khaki’ arrives on the Nike website and at select retailers in the coming months.
Image Credit: Nike, hypebeast, nike
A yellow accent decorates the tongue for another pop of color. The Nike Air Max 97 ‘Athletic Company’ in ‘Khaki’ arrives on the Nike website and at select retailers in the coming months.
Image Credit: Nike, hypebeast, nike
Trend Themes
1. Khaki-colored Sneakers - Potentially disruptive innovation opportunities exist for fashion and footwear companies to incorporate subtle, neutral tones in their designs to appeal to minimalist consumers.
2. Mixed Materials - Companies in the footwear industry could experiment with a mix of materials, such as mesh and leather, to create unique textures and designs that appeal to consumers seeking something different.
3. Bold Accents - Fashion companies could incorporate bold accents, like the red Swoosh on the Nike Air Max 97 'Khaki,' to add a touch of personality and individuality to their minimalist designs.
Industry Implications
1. Fashion - Fashion companies could explore incorporating khaki-colored sneakers with mixed materials and bold accents into their product lines to appeal to minimalist consumers.
2. Footwear - Footwear companies could experiment with mixed materials and bold accents to create unique silhouettes and designs that stand out in a crowded market.
3. Sportswear - Sportswear companies could incorporate subtle, neutral tones, mixed materials, and bold accents into their designs to appeal to the growing number of consumers seeking stylish and versatile athletic gear.
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