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£20,000 Aston Martins WTF

‘Cygnet’ Supermini is Based on the Toyota iQ

 
 
Marissa Brassfield
Marissa Brassfield
3,842 Trends
11.1 MM Views
4,574 Comments

My heart is breaking, and it’s all because of the Aston Marton Cygnet. Aston Martin makes the supercars of James Bond lore, they represent the epitome of luxury—and they’ve just released their plans to build a tiny eco car based on the Toyota iQ.

Oh, how the mighty have fallen. Or have they? The Aston Martin Cygnet will only be available to current Aston Martin owners or those who are planning to buy an Aston Martin. At £20,000, it’s still more expensive than the minicar on which it is based, the Toyota iQ, which retails for about £16,000 in the UK.

When asked about the Aston Martin Cygnet by the Times Online, chief executive Ulrich Bez said, “Small is beautiful these days. We have to move on from the preconceived ideas regarding what Aston Martin is about.” In an interview with the Sun, Bez added, “Now is the right time for Aston Martin to take this bold step.”

The first image in the gallery is of the Aston Martin Cygnet. I’ve followed it up with the Toyota iQ and past supercars from the Aston Martins I’ve grown up knowing and loving for comparison.


 Score:
5.5
Peaked and Warm
2,464 Clicks in
32 w 0 d 8 hr 9 min
Pub: Jun 30, 09

REFERENCES
business.timesonline
ow.ly

TAGS
art autos design eco

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Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of £20,000 Aston Martins or comment about ‘Cygnet’ Supermini is Based on the Toyota iQ.

WTF Voted by Marissa Brassfield on Jun 30, 09
Marissa Brassfield on Jun 30, 09  3,842 Trends   4,574 Comments
Is it socially acceptable to send a cease and desist letter to a supercar manufacturer?
Marissa Brassfield on Jun 30, 09  3,842 Trends   4,574 Comments 0
Cute Voted by Bianca Bartz on Oct 23, 09


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