My heart is breaking, and it’s all because of the Aston Marton Cygnet. Aston Martin makes the supercars of James Bond lore, they represent the epitome of luxury—and they’ve just released their plans to build a tiny eco car based on the Toyota iQ.
Oh, how the mighty have fallen. Or have they? The Aston Martin Cygnet will only be available to current Aston Martin owners or those who are planning to buy an Aston Martin. At £20,000, it’s still more expensive than the minicar on which it is based, the Toyota iQ, which retails for about £16,000 in the UK.
When asked about the Aston Martin Cygnet by the Times Online, chief executive Ulrich Bez said, "Small is beautiful these days. We have to move on from the preconceived ideas regarding what Aston Martin is about." In an interview with the Sun, Bez added, "Now is the right time for Aston Martin to take this bold step."
The first image in the gallery is of the Aston Martin Cygnet. I’ve followed it up with the Toyota iQ and past supercars from the Aston Martins I’ve grown up knowing and loving for comparison.
Stats for £20,000 Aston Martins
Trending: Older & Mild
Research: 7,637 clicks in 361 w
Interest: 4 minutes
Concept: £20,000 Aston Martins
Related: 100 examples / 77 photos
Segment: Males, 18-55+
Comparison Set: 37 similar articles, including: urban micro cars, designer car wraps, and $2.3 million supercars.
Designer Car Wraps
Urban Micro Cars
$2.3 Million Supercars
Supercar Spy Shots