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It might sound like the last thing you'd want to do as an online retail store, but Asos Fashion Finder is actually a brilliant new social media innovation that will allow customers to view and shop for apparel from dozens of retailers in one convenient location.

As the online fashion retail industry becomes more and more competitive, the Asos Fashion Finder is the company's attempt to get into the game of comprehensive online retail communities. To make the social network as attractive as possible to potential consumers, Asos has opened up the site to include competing brands such as Mango, Urban Outfitters, Reiss, French Connection and Ted Baker. The brands can personalize their content on the Asos Fashion Finder to better interact with customers via a comprehensive social media experience.