The online retailer ASOS has been foraying into new territory lately, what with its recent ASOS Salon collection featuring vintage and feminine dresses, and now, with its ASOS Black line designed by Lauren McCalmont.
McCalmont, an MA graduate from Central Saint Martins who has worked with Thomas Tait and Peter Pilotto, has designed this capsule collection of dresses, which center on fun and look-at-me patterns. The ASOS Black line features contemporary frocks with cool graphic twists and are chock-full of vibrant prints mish-mashed together in an offbeat, but very pretty, way.
The looks in the ASOS Black line are a McCalmont signature, who states that she loves "multi-layered prints" and "mixing graphic shapes with handwritten and painted elements." Inspired by graphics of the 1970s, as well as graffiti, the styles include bright floral patterns, mesh inserts, dropped waist and tank silhouettes and more.
Stats for Feminine Graffiti Frocks
Trending: Older & Buzzing
Research: 9,613 clicks in 203 w
Interest: 2.9 minutes
Concept: ASOS Black
Related: 117 examples / 90 photos
Segment: Females, 12-55
Comparison Set: 43 similar articles, including: tea party garden wear, clashing twins photography, and blossoming bodice gowns.
Feminine Graffiti Frocks
More Stats +/-
Clashing Twins Photography
Tea Party Garden Wear
Blossoming Bodice Gowns
Ribboned Royal Ensembles
Floral Poolside Fashion