Kiko Kostadinov Unveils a Look at the ASICS NOVALIS Series
References: kikokostadinov & hypebeast
London-based designer Kiko Kostadinov unveils a look at the highly anticipated ASICS NOVALIS line that was first teased to the public earlier this year. The collection is designed by Kostadinov himself with the help of his womenswear team to result in a genderless range that connected the "mind, body, and sound through everyday performance activities."
The capsule is made up of minimal designs that stay close to the design language of ASICS and its athletic values. Contemporary looks are meant to focus on pushing innovation and function. It kicks off with a series of tees in dusty yellow and purple tones. It is detailed with exposed stitching around the sleeves and chest complete with branding at the center. Other items include matching trousers, bomber jackets, and flared trousers.
Image Credit: Kiko Kostadinov, hypebeast, kikokostadinov
The capsule is made up of minimal designs that stay close to the design language of ASICS and its athletic values. Contemporary looks are meant to focus on pushing innovation and function. It kicks off with a series of tees in dusty yellow and purple tones. It is detailed with exposed stitching around the sleeves and chest complete with branding at the center. Other items include matching trousers, bomber jackets, and flared trousers.
Image Credit: Kiko Kostadinov, hypebeast, kikokostadinov
Trend Themes
1. Genderless Performance Apparel - The ASICS NOVALIS line offers a genderless range of minimal designs that connect the mind, body, and sound through everyday performance activities.
2. Contemporary Athletic Fashion - The collection's contemporary looks push innovation and function, staying true to the design language and athletic values of ASICS.
3. Exposing the Stitching Trend - The exposed stitching trend is showcased in the ASICS NOVALIS line, adding a unique and stylish detail to the apparel.
Industry Implications
1. Fashion and Apparel - The genderless performance apparel trend presents opportunities for the fashion and apparel industry to cater to a wider range of consumers.
2. Athletic Footwear - The ASICS NOVALIS line highlights the demand for innovative performance footwear that combines style and functionality.
3. Athletic Equipment and Accessories - The trend towards genderless performance apparel opens up opportunities for the athletic equipment and accessories industry to offer complementary products.
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