Tip your hat to this amazing collection of coif-toppers by designer Arturo Rios.
LA-based designer Arturo Rios is mastermind of mane-hugging hats. Rios' creations can't simply be called hats, they are exceptional works of art. All of them are distinctly unique in their shape and materials. Some have been influenced by nature and feature feathers and plumes, flowers and insects. Others are tailored for formal events and boast bold bows and delicate netting. Whatever the event, you'll stand apart from the crowd by wearing one of these wondrous hats.
Arturo Rios makes magical hats that are out of this world.
Implications - Current fashion trends are encouraging consumers to flaunt their own individual styles rather than conforming to the crowd. These consumers seek styles that are rare -- making them unique -- and that possess atypical designs.
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Concept: Arturo Rios
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Segment: Females, 18-35
Comparison Set: 32 similar articles, including: elegant wide-brimmed headwear, undressed headwear lookbooks, and 20 couture caps.
Whimsically Chic Chapeaus
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