Artist Yulia Bakhtiozina Converts Popular Brand Packaging

By: Chalaine Mantha - Published: Feb 13, 2011   Updated: Jul 19 2011 • References: behance.net and behance.net
Yulia Bakhtiozina is a Russian artist who has taken to religiously rebranding popular items. The images include a religious ketchup bottle with a Ukrainian cross, a Mac apple becoming a yin-yang symbol and Facebook rebranded as Jesusbook.

Artist Yulia Bakhtiozina writes that she was "inspired by religions and gods of brands." She has some very peculiar ideas and even illustrates the popular characters Batman and Freddie Kruger as being on heroin.

Implications - Consumers enjoy seeing pop culture staples re-imagined in different contexts as it reinvigorates their interest in the allusions. As such, corporations may consider re-contextualizing their existing products in order to achieve a similar effect as these pop culture re-interpretations.