Beer Company Raffles Million Dollar Painting

By: Andres Colmenares - Published: Dec 12, 2006 • References: & eltiempo
"Man Smoking" a painting by colombian artist Fernando Botero worth US$700,000 will be raffled among the consumers of a premium local beer in Colombia by Bavaria, owned by SAB Miller.

The draw will take place on February 28th between 50 lucky drinkers that found 50 marked taps, following the relaunch of the Club Colombia beer which promotes the beer as something that takes time to make.

The painting recently hanged on the wall of one of the top executive's office and belongs to the private collection of the company, the biggest colombian beer company, which was bought by SABMiller this summer. Stats for Art for Beer Trending: Older & Average
Research: 6,124 clicks in 493 w
Interest: 4 minutes
Concept: Art For Beer
Related: 47 examples / 36 photos
Segment: Females, 18-35
Comparison Set: 17 similar articles, including: rugged training scooters, indie music platforms, and concrete speaker slabs.