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Art for Beer

Beer Company Raffles Million Dollar Painting

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“Man Smoking” a painting by colombian artist Fernando Botero worth US$700,000 will be raffled among the consumers of a premium local beer in Colombia by Bavaria, owned by SAB Miller.

The draw will take place on February 28th between 50 lucky drinkers that found 50 marked taps, following the relaunch of the Club Colombia beer which promotes the beer as something that takes time to make.

The painting recently hanged on the wall of one of the top executive’s office and belongs to the private collection of the company, the biggest colombian beer company, which was bought by SABMiller this summer.

5,903 clicks • Published: Dec 12, 06 • References: bavaria.co and eltiempo
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Jeremy Gutsche on Dec 13, 06  1,738 Trends   2,888 Comments
An innovative and promotional way to get rid of the art you no longer want...
Jeremy Gutsche on Dec 13, 06  1,738 Trends   2,888 Comments