Array by Zaha Hadid Revolutionizes Communal Theater Spaces

By: Alexandra Serrano - Published: Mar 14, 2013 • References: zaha-hadid & frameweb
Instantly recognizable by its aesthetic, the Array by Zaha Hadid project is a testament to the firm's continual excellence in design and reputation as a dictator of modern vision.

Made in collaboration with Poltrona Frau Contract, this project excites with its revolutionary redesign of and integral part of the theater's experience -the seating. Units created by Zaha Hadid expand horizontally instead of conventional vertical fold-out seating.

According to Frame Web Magazine, "the result is not only a twist on the seating unit, but changes the entire aesthetic of the theater itself, shifting depending on the viewer's vantage point." Array by Zaha Hadid infuses the firm's contemporary minimalist aesthetic into furnishings, making for an intriguing design that updates the theater as a venue. Stats for Asymmetrically Folding Seats Trending: Older & Average
Research: 1,827 clicks in 167 w
Interest: 1.3 minutes
Concept: Array By Zaha Hadid
Related: 83 examples / 64 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: fleeting facade constructions, wonderfully wavy buildings, and sinuous futuristic malls.