Superstar

The Armstrong Foundation Campaign is Dark and Brutal

By: Meghan Young - Published: • References: tbwa and ibelieveinadv
The Armstrong Foundation, not to be confused with the Lance Armstrong Foundation better known as Livestrong, has released a couple of dark print ads that focuses on the brutality of life. The bloodstained cobblestone streets form typical flow charts that visualize the campaign's tag line, “Help us building a better future for them.” By organizing a charitable way to lend a helping hand, the Armstrong Foundation hopes to make a difference in the lives of many.

Cleverly and creatively conceived and executed by the ad agency branch TBWA\ Central Asia & Caucasus, the Armstrong Foundation ad campaign may be disturbing, but it sends a very strong message to the public. It was creative and art directed by Juan Pablo Valencia with talented design by Yulia Shevchik and illustrations by G. Arevalo.