The Armstrong Foundation Campaign is Dark and Brutal

By: Meghan Young - Published: Oct 29, 2012 • References: tbwa & ibelieveinadv
The Armstrong Foundation, not to be confused with the Lance Armstrong Foundation better known as Livestrong, has released a couple of dark print ads that focuses on the brutality of life. The bloodstained cobblestone streets form typical flow charts that visualize the campaign's tag line, "Help us building a better future for them." By organizing a charitable way to lend a helping hand, the Armstrong Foundation hopes to make a difference in the lives of many.

Cleverly and creatively conceived and executed by the ad agency branch TBWA\ Central Asia & Caucasus, the Armstrong Foundation ad campaign may be disturbing, but it sends a very strong message to the public. It was creative and art directed by Juan Pablo Valencia with talented design by Yulia Shevchik and illustrations by G. Arevalo. Stats for Bloody Flow Chart Ads Trending: Older & Average
Research: 1,390 clicks in 186 w
Interest: 1.5 minutes
Concept: Armstrong Foundation
Related: 31 examples / 24 photos
Segment: Neutral, 12-55
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