To show off the chic collection, the Armani Fall Winter 2012/2013 film experiences Tokyo by night. The recently released film shows off the Italian fashion house's latest campaign. Shot in Tokyo by Alasdair McLellan, the video follows models Anna de Rijk, Tao Okamoto, Alfred Kovac and Paolo Anchisi as they glide through the city.
From cab rides to more intimate situations, the film is illuminated by the glistening city lights. From the backdrop to the cinematic shots, the fashion video channels Sofia Coppola's Oscar-winning film Lost in Translation.
The futuristic nature of Tokyo provides the perfect skyline for these elegantly fashion-forward frocks while the spontaneity of the nocturnal city fills the frame as the line's chrome-colored clothing shines.
Stats for Updated Harajuku-Chic Campaigns
Trending: Older & Chilly
Research: 825 clicks in 202 w
Interest: > 3 minutes
Concept: Armani Fall Winter 2012 2013 Film
Related: 107 examples / 82 photos
Segment: Neutral, 18-55
Comparison Set: 39 similar articles, including: asian body art editorials, punk princess editorials, and exotic futuristic fashion ads.
Updated Harajuku-Chic Campaigns
More Stats +/-
Punk Princess Editorials
Asian Body Art Editorials
Exotic Futuristic Fashion Ads
Chromatic Awareness Ads
Formally Badass Menswear