Who would have thought that these knitted creations could evoke ultra feminine cuts and lines? In an assorted wardrobe, the seductive shoot consists of bras, backless dresses and mini frocks. The Arizona Muse Vogue Spain spread makes yarn a must-have fabric this season.
Implications - Female consumers are prioritizing comfort over fashion while not wanting to completely forsake the latter. This desire stems from decades of wearing uncomfortable clothes purely in the name of fashion. Companies should consider how to reinvent garments with more comfortable materials and they will be able to attract this demographic.