Appletiser Launched Its New 'Bubbles Done Differently' Campaign

By: Christopher Magsambol - Nov 20, 2015
References: campaignbrief & fandbnews
Although the holiday season is synonymous with bubbly, Coca-Cola-owned Appletiser has launched its 'Bubbles Done Differently' Christmas campaign to promote its alcohol-free sparking wine.

The campaign is meant to attract female grocery shoppers, with taglines that ask them to "bring out the other bubbles" this holiday season. The ads will also be present online, attempting to reach its market through areas of health, fashion and beauty. The main demographic for the campaign is females, mothers and new moms.

Appletiser's alcohol-free sparking wine aligns well with the rise of health-food and health-conscious consumers. As most families prepare family dinners and reach for sodas and juices as non-alocholic options, Appletisers wants to promote a different message. This campaign aims to show that the luxury and opulence associated with champagne can also be achieved through a healthier alternative.