Applebee's Lunch Decoys Will Trick the Boss So You Can Enjoy Its New Menu

By: Katherine Vong - Published: Jul 30, 2012 • References: applebees & brandchannel
To promote its new Pick 'N Pair Lunch menu, Applebee's has launched an interesting and cheeky campaign created by CP+B that encourages you to use the Applebee's Lunch Decoys as a means to trick your boss into thinking you're working so you can head out for lunch.

The Applebee's Lunch Decoys are a real thing you can order -- they're life-sized inflatable dolls available for purchase on Amazon for $6.99 a pop. Each doll comes with its own 'personality,' such as the Multi-Tasker, the Cubicle Queen and the Overachiever, and is available in both genders. Just place your Lunch Decoy at your desk or anywhere else in the office to trick management into thinking you're "closing deals," "making presentations" and more! Stats for Office Diversion Dolls Trending: Older & Chilly
Research: 423 clicks in 199 w
Interest: > 3 minutes
Concept: Applebee's Lunch Decoys
Related: 87 examples / 67 photos
Segment: Neutral, 18-55+
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