GamFratesi Centered the 'Apple Watch Hermès' Inside Wire Wildlife

By: Riley von Niessen - Jul 19, 2016
References: apple & dezeen
'GamFratesi' is a Danish design studio that's responsible for a modernistic display window that creatively features the 'Apple Watch Hermès' in Japan.

The pieces are constructed form metal wire, with GamFratesi using the material to form intricate animal faces that show the smart watches lit up at the center of the eyes. The designs are said to be inspired by Robert Dallet, a wildlife artist "who had a long-standing collaboration with the Hermès brand."

The resulting displays for the Apple Watch Hermès are minimalist yet eye-catching, inviting passersby to notice the products that complement the pieces in an elegant and seamless way. The smart watches that are positioned in the eyes of the animals are lit up with an image that makes the products look like pupils, adding to the pieces while showing the products creatively. The displays are further complemented by lighting that warmly illuminates the animals and the Apple Watch Hermès brand is printed tastefully on the windows.