Apple Starts iPhone v2 Before Releasing v1
APPLE STARTS IPHONE V2 BEFORE RELEASING V1
Implications - Companies that promote the idea that they are ahead of the curve showcase confidence. This confidence in a product can drastically alter the product's ability to perform in sales. The iPhone 2 being worked on before the first iPhone's release proved that Apple had confidence in the success of their product. Additionally, the announcement of such confidence creates hype around the product that ultimately makes it more desirable.