We've told you about the Apple iPhone for months now, and the much awaited phone is en route. However, you may be excited to learn that Apple is already working on its second version. News about the phone helped drive the stock price to new highs.

Implications - Companies that promote the idea that they are ahead of the curve showcase confidence. This confidence in a product can drastically alter the product's ability to perform in sales. The iPhone 2 being worked on before the first iPhone's release proved that Apple had confidence in the success of their product. Additionally, the announcement of such confidence creates hype around the product that ultimately makes it more desirable.