Domino's Introduces In-Car Ordering Using Apple CarPlay
Kanesa David — April 10, 2023 — Business
References: dominos & qsrmagazine
Dominos now offers ordering services through Apple CarPlay, allowing drivers to order takeout using their vehicle. Thanks to the new feature, consumers may "Tap to Order" or "Phone to Order" using the Domino's app on Apple CarPlay. Customers can use "Touch to Order" to submit a previously stored Easy Order or one of their most recent orders, while "Phone to Order" enables them to place a hands-free order by speaking with a customer care professional.
To ensure a smooth ordering process, consumers must confirm that they are logged into the Dominos iPhone app, have accessed their Pizza Profile, and have set an Easy Order. Finally, users can access the Dominos app on CarPlay to order their pizza.
Image Credit: Dominos
To ensure a smooth ordering process, consumers must confirm that they are logged into the Dominos iPhone app, have accessed their Pizza Profile, and have set an Easy Order. Finally, users can access the Dominos app on CarPlay to order their pizza.
Image Credit: Dominos
Trend Themes
1. In-car Ordering - Other restaurants and food delivery services can explore integrating in-car ordering services into their own mobile apps or partnering with car manufacturers for similar collaborations.
2. Voice-based Orders - Businesses can leverage voice-based artificial intelligence like chatbots or digital assistants to enable hands-free ordering and improve customer experience.
3. Smart Car Integration - Car manufacturers can explore integrating more services into their smart car platforms to offer a more convenient experience for drivers on-the-go.
Industry Implications
1. Fast Food - Fast food brands can explore collaborations with car manufacturers or in-car technology providers for integrated ordering services.
2. Food Delivery - Food delivery services can consider integrating in-car ordering as an option in their apps or partnering with smart car providers for a seamless experience.
3. Automotive - Car manufacturers can leverage partnerships with restaurants and food delivery services to offer their customers new in-car ordering experiences.
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