This Commercial Was Created for a Scanning App Targeted at Students

By: Mishal Omar - Aug 17, 2016
References: adweek
This app commercial uses a playful display to advertise something that could be extremely useful for high school and college students.

The commercial shows hundreds of drones carrying notebooks while college-aged students attempt to catch them by jumping and using tricks to get to them. As the students struggle to catch the notebooks, the app commercial reveals its purpose -- to show that the cumbersome act of carrying notebooks around is more trouble than it is worth. The app this commercial is advertising allows students to scan their textbooks and convert them into PDF format, making for easy reading and transferring as well as lightening the load that students need to carry between classes.

This commercial is able to get its message across in a playful way that still highlights a struggle that many students are likely to relate to.