His website features many female editorials, basically portraying his love and respect for women. His use of lighting and shadows highlight all the models' fantastic features.
Implications - Consumers enjoy seeing pictorials with dream-like atmospheres because they satiate consumer desire for escapist materials. People seek escapist materials because a lot of North Americans are under a lot of work-related stress and they need diversions to alleviate that stress. Corporations looking to utilize a similar strategy to fashion photographers may consider utilizing faded surreal imagery in their promotional campaigns to attract consumer attention.