Superstar

Uganda

By: Bianca Bartz - Published: Sep 15, 2007 • References: allafrica
Uganda has released a new campaign to promote awareness for the dangers associated with cross-generational sex. As the demand for luxury items increases, girls as young as 9 are finding sugar-daddies to help fund their material desires. The phenomenon has caused too many AIDS outbreaks and unwanted pregnancies, so African schools have decided to step in.

The radio campaign will target girls 9-18. "Our adolescent girls are attracted to sugar daddies in their quest to get mobile phones, cars, luxurious commodities, putting their life at risk of getting unwanted pregnancies and HIV/Aids," the radio hostess said. "Cross generation relationships must stop. Say No to sugar daddies' demands." Stats for Anti-Sugar Daddy Campaign Trending: Older & Average
Research: 7,767 clicks in 453 w
Interest: 4 minutes
Concept: Anti-Sugar Daddy Campaign
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
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