Build Your Own Death Project obviously is an anti-smoking endeavor that adds creative flair and interactivity in their campaign. Launched by a Chilean agency, BYODP offers smokers the chance to create their own customized package of cigarettes using fully downloadable free templates from their website.
I wonder what the Lenin/Stalin Red Alert brand might taste like. EW.
Implications - The Build Your Own Death Project gives anti-smoking campaigns an artsy flair that may convince people to quit. PSAs can take a friendlier approach in marketing their cause as an attempt to reach kids who aren't ready to see the realities/consequences of forming certain lifestyle habits or those who are defensive over their personal choices.
Stats for Custom Cigarette Packs
Trending: Older & Buzzing
Research: 25,858 clicks in 417 w
Interest: 2.6 minutes
Concept: Custom Cigarette Packs
Related: 33 examples / 25 photos
Segment: Neutral, 18-35
Comparison Set: 12 similar articles, including: ring-shaped chicken fries, 30 branded food & beverage partnerships, and lab-like coffee shops.
Custom Cigarette Packs
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