Build Your Own Death Project

By: lourdes sanchez bayas - Published:   Updated: May 10 2011 • References: &
Build Your Own Death Project obviously is an anti-smoking endeavor that adds creative flair and interactivity in their campaign. Launched by a Chilean agency, BYODP offers smokers the chance to create their own customized package of cigarettes using fully downloadable free templates from their website.

I wonder what the Lenin/Stalin Red Alert brand might taste like. EW.

Implications - The Build Your Own Death Project gives anti-smoking campaigns an artsy flair that may convince people to quit. PSAs can take a friendlier approach in marketing their cause as an attempt to reach kids who aren't ready to see the realities/consequences of forming certain lifestyle habits or those who are defensive over their personal choices.

Stats for Custom Cigarette Packs Trending: Older & Buzzing
Traction: 22,674 clicks in 347 w
Interest: 3.1 minutes
Concept: Custom Cigarette Packs
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: playful bubblegum editorials, unabashedly patterned advertisements, and wild westerner editorials.