Build Your Own Death Project

By: lourdes sanchez bayas - Published:   Updated: May 10 2011 • References: &
Build Your Own Death Project obviously is an anti-smoking endeavor that adds creative flair and interactivity in their campaign. Launched by a Chilean agency, BYODP offers smokers the chance to create their own customized package of cigarettes using fully downloadable free templates from their website.

I wonder what the Lenin/Stalin Red Alert brand might taste like. EW.

Implications - The Build Your Own Death Project gives anti-smoking campaigns an artsy flair that may convince people to quit. PSAs can take a friendlier approach in marketing their cause as an attempt to reach kids who aren't ready to see the realities/consequences of forming certain lifestyle habits or those who are defensive over their personal choices. Stats for Custom Cigarette Packs Trending: Older & Buzzing
Traction: 24,787 clicks in 395 w
Interest: 2.7 minutes
Concept: Custom Cigarette Packs
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
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