MicroModal Underwear Features Anti-Ride Up Technology

By: Joseph Huntingdon - Dec 14, 2016
References: kickstarter & madeinshoreditch
Time for an underwear upgrade -- London-based ZLDN Underwear has taken apart and re-invented the men's brief to create some of the most comfortable underwear in the world.

ZLDN Underwear has redesigned the cut of the boxer, adding in three extra panels to put an end to awkward riding up. The brand has been developing the briefs for the past year, and also sourced Austrian technology fabric called Lenzing MicroModal, which is three times softer than cotton. MicroModal is made from sustainably sourced beech trees, so consumers can take further comfort in knowing their undies are doing their bit for the environment.

Staying true to the brand's passion for prints, the briefs come in six colors: four new bold prints, plus black and white options. Women's briefs are also available in the same fabric and prints as part of the campaign.

Independent underwear brands around the world are giving the traditional high-street underwear retailers a run for their money and ZLDN is set to be another game-changer in this sector.