Annie's Homegrown Shows Bunnies Hopping Around a Grocery Store

By: Riley von Niessen - Sep 12, 2016
References: youtube & adweek
Annie's Homegrown is a brand that prides itself on offering consumers some of the best natural food that's accessibly priced. In order to reiterate this, it created a short commercial that shows bunnies, the mascot for Annie's Homegrown, on shelves, floors and in boxes in a grocery store after closing.

A representative of the brand explained the ad by saying: "Bunnies have been at the heart of our brand identity since we were founded back in 1989. We have been sharing bunny content on our social channels for years, and it continues to be some of our most popular content." As this quote makes clear, the goal of Annie's Homegrown in using the cute creatures is to make its lovable mascot more memorable, resulting in more recognition on store shelves and therefore generating more sales.