27 Bizarre and Beautiful Innovations for Brides

Anyone who's ever had to plan a wedding has experienced the inevitable fear of holding your big event at the same time and venue as your best friend; that scenario is exactly what Anne Hathaway and Kate Hudson undergo in their upcoming film 'Bridal Wars.'

Such a terrible mix-up would bring out the inner Bridezilla out of anyone, and the bizarre and beautiful bridal innovations below were hand-picked for any woman who’s experienced--or hopes not to experience--the same wedding mishaps portrayed by Kate Hudson and Anne Hathaway.

From Hello Kitty bridal gowns to men wearing wedding dresses, these innovations are sure to neutralize any Anne Hathaway-esque Bridezilla’s anger.

SCORE
5.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 65%
Freshness 8%

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