Brilliant shadow play adds just the right amount of mystery in the Anja Rubik Viva Moda February 2011 editorial. The black-and-white photoshoot captures the Victoria's Secret model lounging naked on a shaggy rug, pulling seductively on a loose knitted sweater and rocking a lacy black jumpsuit that's been unzipped to make it even more revealing.

The undeniably sensual Anja Rubik Viva Moda February 2011 editorial was lensed by photographer by Victor Demcarchelier.

Implications - Consumers like to be teased, whether it be in fashion, advertising or product design. The element of mystery and surprise that comes with the notion of "the tease" is something consumers are innately attracted to. Businesses that use subtly and mystique in their marketing, product design, etc. will see a rise in interest.