Aya Hirano's Fashion Blunder Boosts Career

Aya Hirano, anime star, Japanese pop singer, took a major fashion hit when she showed up on the web wearing a bikini all farked up.

However, switching the bottoms with the tops didn’t seem to hurt her modeling career as she has a major spread in Comic Charge November issue. In it, she shows off a full-on sportswear look as well as a very pink outfit.

Implications - The rise of strange fashion trends, even those that were accidental in nature, speak to the power of celebrity endorsement in today's society. Whatever the culture, country or genre, if an idolized icon is seen with a particular product, that product's market power will increase dramatically.