Nigel Coates designed the Animalia furniture series for Fratelli Boffi. The entire series will be on display in Milan next month. For more from Nigel Coates, check out his site.
Implications - Many consumers depend on a wide variety of products to provide them with particular experiences. These consumers invest their time and money in products or services because they will lead them to feel a particular way. Companies and businesses will benefit by honing in on a specific emotion and tailoring their product to provide consumers with that feeling every time they use it.