Angry Man Salsa Packaging Infuses the Sauce with Fiery Feelings

By: Amelia Roblin - Published: Jan 14, 2014 • References: foundryco & thedieline
The heat of the contents of Angry Man Salsa packaging is complemented with a clever marketing method. The spiciness of this nachos and burritos sauce can be reasonably described as fiery. What else is fiery? The temper of a displeased man.

The Foundry Co. team working on the brand identity of this product chose to create a mascot for it to infuse the idea of the dip with personality. They drew up a very dissatisfied-looking cartoon character with his hands on his hips and a very grumpy face.

To accompany this enraged gentlemen is a color scheme of bright red that surrounds the label. Angry Man Salsa packaging also features an old West typeface that's as bold as the hot tomato spread tastes. Stats for Rage-Based Branding Schemes Trending: Older & Average
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Concept: Angry Man Salsa Packaging
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Segment: Neutral, 12-55+
Comparison Set: 28 similar articles, including: old-time maritime marketing, simply lovely labelling, and funky fruit branding.