This Angry Birds Super Bowl Trailer Is Comedically Brilliant

By: Jordan M - Published: Feb 6, 2011 • References: rovio &
When it comes to ultra lucrative Super Bowl ad spots, only the best commercials make the cut, which is why it's no surprise that Rovio’s smash mega-hit app game has scored a slot with this Angry Birds Super Bowl trailer.

The ad succeeds on a few different levels simultaneously by combining slick visuals with an engaging and comedic story, but also makes use of an interactive element to make sure it hits a wide target audience. To achieve this, the Angry Birds Super Bowl trailer will come embedded with a secret code that viewers can use to unlock a hidden level in the original Angry Birds game. Set to be released in March, Angry Birds is sure to be as successful as its predecessor with such a fantastic marketing strategy backing it up. Stats for Avian Super Bowl Ads Trending: Older & Buzzing
Research: 17,632 clicks in 277 w
Interest: > 3 minutes
Concept: Angry Birds Super Bowl Trailer
Related: 69 examples / 53 photos
Segment: Males, 12-55
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